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Searching 2019-2020 Session

The Vermont Statutes Online

The statutes were updated in November, 2018, and contain all actions of the
2018 legislative session.

Title 9 : Commerce and Trade

Chapter 063 : CONSUMER PROTECTION

Subchapter 006 : CAUSE-RELATED MARKETING

(Cite as: 9 V.S.A. § 2481a)
  • § 2481a. Definitions

    In this chapter:

    (1) "Charitable sales promotion" means an advertising or sales campaign conducted in this State by a commercial coventurer in which it is represented to the public that an amount per unit of goods or services purchased or used by the public or an amount based on aggregate purchases or use by the public will benefit a charitable organization or charitable purpose. "Charitable sales promotion" does not include:

    (A) a promotion in which 100 percent of the amount paid for the goods or services will benefit a charitable organization or charitable purpose;

    (B) a promotion in which a commercial coventurer does not generate a net profit; or

    (C) a promotion that does not involve the sale or lease of goods or services.

    (2) "Commercial coventurer" means a person who for profit is regularly and primarily engaged in trade or commerce in this State other than in connection with the raising of funds for charitable purposes and who represents to the public that an amount per unit of goods or services purchased or used by the public or an amount based on aggregate purchases or use by the public will benefit a charitable organization or charitable purpose.

    (3) "Representation" means an advertisement, commercial, or other communication to the public in any medium. (Added 2011, No. 136 (Adj. Sess.), § 2, eff. May 18, 2012.)