§ 2443. Definitions
As used in this subchapter:
(1) “Covered information” means personal information or material, or information that
is linked to personal information or material, in any media or format that is:
(A)(i) not publicly available; or
(ii) made publicly available pursuant to the federal Family Educational and Rights and
Privacy Act; and
(B)(i) created by or provided to an operator by a student or the student’s parent or legal
guardian in the course of the student’s, parent’s, or legal guardian’s use of the
operator’s site, service, or application for PreK-12 school purposes;
(ii) created by or provided to an operator by an employee or agent of a school or school
district for PreK-12 school purposes; or
(iii) gathered by an operator through the operation of its site, service, or application
for PreK-12 school purposes and personally identifies a student, including information
in the student’s education record or electronic mail, first and last name, home address,
telephone number, electronic mail address or other information that allows physical
or online contact, discipline records, test results, special education data, juvenile
dependency records, grades, evaluations, criminal records, medical records, health
records, Social Security number, biometric information, disability status, socioeconomic
information, food purchases, political affiliations, religious information, text messages,
documents, student identifiers, search activity, photos, voice recordings, or geolocation
information.
(2) “Operator” means, to the extent that an entity is operating in this capacity, the
operator of an Internet website, online service, online application, or mobile application
with actual knowledge that the site, service, or application is used primarily for
PreK-12 school purposes and was designed and marketed for PreK-12 school purposes.
(3) “PreK-12 school purposes” means purposes that are directed by or that customarily
take place at the direction of a school, teacher, or school district; aid in the administration
of school activities, including instruction in the classroom or at home, administrative
activities, and collaboration between students, school personnel, or parents; or are
otherwise for the use and benefit of the school.
(4) “School” means:
(A) a public or private preschool, kindergarten, elementary or secondary educational institution,
vocational school, special educational agency or institution; and
(B) a person, agency, or institution that maintains school student records from more than
one of the entities described in subdivision (6)(A) of this section.
(5) “Targeted advertising” means presenting advertisements to a student where the advertisement
is selected based on information obtained or inferred over time from that student’s
online behavior, usage of applications, or covered information. The term does not
include advertising to a student at an online location based upon that student’s current
visit to that location or in response to that student’s request for information or
feedback, without the retention of that student’s online activities or requests over
time for the purpose in whole or in part of targeting subsequent ads. (Added 2019, No. 89 (Adj. Sess.), § 4.)