The Vermont Statutes Online
The Statutes below include the actions of the 2025 session of the General Assembly.
NOTE: The Vermont Statutes Online is an unofficial copy of the Vermont Statutes Annotated that is provided as a convenience.
Subchapter
001
:
GENERAL PROVISIONS
(Cite as: 8 V.S.A. § 4014)
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§ 4014. Advertising practices
(a) No company doing business in this State, and no insurance agent or broker, shall use
in connection with the solicitation of health insurance or pharmacy benefit management
any advertising copy or advertising practice or any plan of solicitation that is materially
misleading or deceptive. An advertising copy or advertising practice or plan of solicitation
shall be considered to be materially misleading or deceptive if by implication or
otherwise it transmits information in such manner or of such substance that a prospective
applicant for health insurance may be misled by it to the applicant’s material damage.
(b)(1) If the Commissioner finds that any such advertising copy or advertising practice or
plan of solicitation is materially misleading or deceptive, the Commissioner shall
order the company or the agent or broker using such copy or practice or plan to cease
and desist from such use.
(2) Before making any such finding and order, the Commissioner shall give notice, not
less than 10 days in advance, and a hearing to the company, agent, or broker affected.
(3) If the Commissioner finds, after due notice and hearing, that any authorized insurer,
licensed pharmacy benefit manager, licensed insurance agent, or licensed insurance
broker has intentionally violated any such order to cease and desist, the Commissioner
may suspend or revoke the license of such insurer, pharmacy benefit manager, agent,
or broker. (Recodified 2025, No. 11, § 2, eff. September 1, 2025.)