The Vermont Statutes Online
The Statutes below include the actions of the 2025 session of the General Assembly.
NOTE: The Vermont Statutes Online is an unofficial copy of the Vermont Statutes Annotated that is provided as a convenience.
(Cite as: 7 V.S.A. § 660)
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§ 660. Advertising
(a) Any outside billboards or signs that contain an advertisement relating to alcoholic
beverages or indicate where alcoholic beverages may be procured shall comply with
the requirements of 10 V.S.A. chapter 21. A person who violates any provision of this
section shall be fined not more than $100.00 nor less than $10.00, for each offense,
and a conviction for a violation shall be cause for revoking the person’s license
issued under this title.
(b) Notwithstanding subsection (a) of this section, advertising of alcoholic beverages
on a motor vehicle lawfully transporting alcoholic beverages or on a vehicle drawn
by horses shall be permitted.
(c)(1) The alcohol content of any malt beverage shall not be set forth or stated in any advertising
or promotion of the beverage in any medium.
(2) A person shall not advertise or promote the sale of any fermented beverage made from
malt by indicating in any way that the beverage has a higher alcoholic content than
other similar beverages.
(3) Notwithstanding subdivisions (1) and (2) of this subsection, the alcoholic content
of a malt beverage may be set forth on its label or packaging. (Amended 1971, No. 110, § 1, eff. April 22, 1971; 1973, No. 215 (Adj. Sess.), § 1; eff. April 3, 1974; 1993, No. 168 (Adj. Sess.), § 4; 2017, No. 83, § 117; 2018, No. 1 (Sp. Sess.), § 79.)